Brand Manager at Africa Improved Foods - CLOSE: 06/12/2018 - Management Jobs in Kigali

Published date: 03/12/2018
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Details of listing: Brand Manager at Africa Improved Foods - CLOSE: 06/12/2018

KN 87 St, Kigali

Additional information

General Job information

Job title: Brand Manager

Business Group/Unit: Africa Improved Foods

Department: Commercial

Location: Kenya or Uganda

Position in the organization

Reports to: Commercial Director

Purpose of the job

AIF is looking for an experienced self-results-driven, enthusiastic and self-starter Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns.

You will join a dynamic and fast-paced environment and you will be required to generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.

Job Content:

The jobholder will be responsible for performing the following duties:

  • Analyze how our brand(s) is positioned in the market and crystalize targeted consumers’ insights

  • Take brand ownership and provide the vision, mission, goals and strategies to match up to

  • Translate brand strategies into brand plans, brand positioning and go-tomarket strategies

  • Lead creative development and create motivating stimulus to get targeted population to “take action”

  • Establish performance specifications, cost and price parameters, market applications and sales estimates

  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

  • Coach the team and get the best from everyone

  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues

  • Oversee marketing and advertising activities to ensure consistency with product line strategy

  • Monitor product distribution and consumer reactions

  • Anticipate bottlenecks

  • Brainstorm new and innovative growth strategies

  • Align the company around the brand’s direction, choices and tactics

Knowledge and educational level

Educational level

  • Bachelor’s Degree in Marketing, Business, Management or any relevant field

  • Discipline related knowledge and experience

Required level of professional experience

  • A Minimum of 5 years’ experience in Brand Management of FMCG Products in East Africa

  • Proven working experience as brand manager or assistant brand manager

  • Drive for results and leaderships skills

  • Excellent understanding of the full marketing mix

  • Highly creative with ability to think out of box

  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate

Application process

Interested candidates should submit their application by sending it to including a summarized CV with 3 referees,
Cover letter not later than December 6th, 2018 midnight.

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