Contract Type: Permanent
Location: Kigali, Rwanda
Deadline: 30 November 2025
Apply to: jobrwanda@tractafric.com
About Tractafric Equipment
Tractafric Equipment has been the exclusive distributor of Caterpillar machinery for more than 85 years, operating across 10 African countries including Rwanda, Burundi, Cameroon, Congo, Gabon, Morocco, CAR, DRC, Equatorial Guinea, and Chad.
The company supplies a full range of equipment and services to key sectors such as mining, construction, public works, forestry, power generation, and industrial engines.
Joining Tractafric Equipment means joining a leading team known for strong technical expertise, a partnership mindset, and a customer-focused culture.
Position Overview: Technical Sales Representative
Reporting to the Parts and Service Sales Manager, the Technical Sales Representative is responsible for managing and developing a portfolio of clients while identifying new business opportunities. The role involves providing technical guidance, promoting solutions, and ensuring customer satisfaction.
He/she represents the image and values of Tractafric Equipment in the market.
Key Responsibilities
Client Support & Relationship Management
Conduct regular visits to customers to provide technical guidance on equipment use.
Listen to customer needs and recommend appropriate products and services.
Carry out TA1 and CTS equipment inspections and prepare detailed reports.
Maintain ongoing follow-up of customer cases to ensure satisfaction and retention.
Business Development
Use monitoring platforms (PSE, ECA, VL, etc.) to identify opportunities and generate sales.
Promote existing products and introduce new solutions to customers.
Develop tailored commercial offers based on customer profiles.
Identify competitors, estimate market share, and provide relevant market insights.
Reporting & Analysis
Prepare accurate visit reports and update customer files.
Support the marketing department with product monitoring and NLS satisfaction surveys.
Contribute technical insights to improve service and product offerings.
Required Skills & Knowledge
Technical & Analytical Skills
Ability to analyze customer needs, markets, and competitor strategies.
Knowledge of sales techniques and commercial distribution channels.
Strong understanding of engines, hydraulics, transmissions, and industrial equipment.
Familiarity with sales management software and statistical analysis tools.
Ability to design product pitches and provide technical support to sales networks.
Industry Knowledge
Civil engineering
Mining and quarry operations
Construction and public works (CPW)
Required Profile
Minimum BAC +2 in Mechanics, Hydraulics, Transmission, or related fields
At least 2 years of experience in spare parts sales or as an equipment technician
Strong communication, problem-solving, and customer-relationship skills
How to Apply
If you meet the requirements and want to join a leading team in the heavy equipment industry, send your CV and cover letter to:
📧 jobrwanda@tractafric.com
📍 Position based in Kigali, Rwanda
🗓️ Deadline: 30 November 2025
- ❌ NEVER pay in advance (no "transport money", no "booking fees").
- 📍 Meet in a safe, public place.
- 👀 Check the item physically before paying.
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